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Chrissie Punter.

About me

I'm Chrissie. I know what it's like to be a business owner as well as a marketer.

I've spent around a decade in marketing, most recently in senior strategy, leading paid media and integrated planning for B2B and B2C brands. This involves campaigns across several markets, a lot of forecasting and more spreadsheets than I'd like to admit.

Before marketing, I trained in education. I still think like a teacher: if someone doesn't understand why we're doing something, I haven't explained it well enough.

I also own/co-own two businesses. That's where the theory meets reality and where I learned that a sensible plan you'll actually follow beats a brilliant one you won't.

Chrissie Punter smiling by a lake in the mountains

The short version

  • Around a decade of marketing experience
  • Current senior strategy role
  • Leading paid media and integrated marketing planning
  • B2B and B2C campaigns, including multi-market work
  • Brand and demand generation
  • Customer journey analysis and marketing measurement
  • Commercial forecasting
  • Paid search and paid social
  • A teaching background and an Education degree
  • Owner or co-owner of two businesses

Results from my marketing career

Results from businesses I've helped build

The stories behind those businesses

E2G Tours logo

My own business

E2G Tours

£350k
revenue in 2025
25
guides in the network
1,000+
five-star reviews

E2G Tours is one of my own businesses, a tourism company. Growing it meant doing the unglamorous work: making the business visible to the right people, making it easy to book and making sure the experience was good enough that guests wanted to tell others about it.

It now has a network of 25 guides. Those reviews belong to the guides and the guests who wrote them. My part was building the visibility and the systems that helped more people find us, choose us and say something nice afterwards.

Visit E2G Tours
Wheat-Out logo

My own business

Wheat-Out

No. 1
on Google for "gluten free cakes Glasgow"
3,500
social media followers
45 weeks
a year with orders at available capacity

Wheat-Out is another business of mine. Organic search visibility brought people in, a careful customer experience kept them coming back and word of mouth did a lot of the rest.

It's a good reminder that the fundamentals often matter more than the budget.

Visit Wheat-Out

Awards

Don't just take my word for it.

  • Chrissie is just so knowledgeable, and is by the far the best person to work with for anything performance marketing. Not only did she drive 100’s of more leads in the same time frame as our previous agency, but she is an absolute dream to work with. A team player that will challenge your approach and thinking with a test and learn strategy. Every marketing team needs a Chrissie!

    Natasha Mcloughlin

    Head of Brand Marketing

  • Chrissie brings a brilliant strategic mindset, especially when it comes to navigating new platforms and offering advice and help from past experiences with clients and management.

    Joseph Williams

    Senior PPC Manager

  • Chrissie is a pro at PPC and related digital tactics, and where she really shines is in project and account management.

    Kim McLaughlin

    Senior Content Strategist

  • Chrissie Punter has not only helped me do this but she has also provided me with the extra knowledge and wisdom to have finally turned around a corner and now can look forward to the future.

    Eddie Weaver

    Business Owner, Walk Eat Talk Eat

  • Chrissie was part of my team at Retina supporting us with PPC initiatives and has proven to be an insightful digital marketing professional, always ready to step in and help out troubleshoot or improve campaigns performance.

    Catrinel Zlota

    Director of Strategic Projects & Organisational Enablement, AstraZeneca

Read my recommendations on LinkedIn

I like asking why. Why aren't we attracting the right customers? Why aren't more enquiries turning into sales? Why are we investing in something that isn't delivering? And why are we doing things a certain way just because that's how they've always been done?

Whether you're starting a business, running an established company or managing marketing for multiple clients, there's usually more to the story than the numbers on a dashboard.

Sometimes the answer is in the advertising account. Sometimes it's the website, the customer journey or the way sales and marketing work together. Sometimes it's something much bigger that's holding the business back.

I enjoy getting to the bottom of those problems, connecting the dots and working out what will actually make a difference.

Let's talk about your business